HOTEL & RESORT F&B
Dining experiences integrated into the hospitality journey
F&B / 01
DINING &LIFESTYLE VENUES
Creating destinations within the destination
Why do people choose one venue over another?
Atmosphere · View · Social Energy · Identity · Moment
Two hospitality contexts, one integrated design approach
DESTINATION & LIFESTYLE VENUS
Standalone Restaurants · Beach Clubs · Bars · Rooftops ·
F&B / 02
TYPE 01 — HOTEL & RESORT F&B
How can an F&B venue strengthen the hotel experience while developing an identity of its own?
Hotel F&B has to do two things at once: serve the wider hotel journey — and create enough character to become a destination of its own.
KEY DESIGN CONSIDERATIONS
CONNECTED TO THE HOTEL
Guest access, circulation and operations must integrate naturally with the larger hospitality environment.
DISTINCT ENOUGH TO ATTRACT
The venue needs its own identity and atmosphere to appeal not only to hotel guests, but also to external diners.
FLEXIBLE FOR DIFFERENT OCCASIONS
From casual drinks and business lunches to group dining and private events, the space should support different guest behaviors without losing coherence.
SELECTED CASE STUDY
ERRE & URRECHU — GRAN MELIÁ JAKARTA
From an underused hotel café to a destination dining experience.
Designed for hotel guests, Jakarta's local clientele and external diners — while remaining part of the Gran Meliá hospitality journey.
CMV SCOPE
Architecture + Interior Design
Gran Melia Jakarta , Jakarta .Indonesia
538 sqm · 110 paxs · Designed 2023 · Opened June 2025
ERRE & URRECHU — GRAN MELIÁ JAKARTA
ZONE BY EXPERIENCE
Different dining occasions within one continuous space — without relying on physical partitions.
PRIVACY AS FLEXIBILITY
Private dining that can close completely or open back into the restaurant. .
DISTINCT, NOT DETACHED
A strong Spanish identity that remains connected to the wider hotel environment.
PROJECT TAKEAWAY
One restaurant. Multiple dining experiences.
F&B / 05
TYPE 02 — STANDALONE DESTINATION & LIFESTYLE VENUES
How do you create a venue people choose as a destination in its own right?
Standalone restaurants, beach clubs, rooftops and social venues have to create their own audience — and their own reason to visit.
KEY DESIGN CONSIDERATIONS
CREATE A REASON TO COME
A clear experience proposition that can attract guests beyond convenience or location.
DESIGN THE JOURNEY
Arrival, movement, views and social focal points shape the experience before the first order is placed.
ACTIVATE DIFFERENT MOMENTS
Flexible zones allow the venue to evolve from day to sunset, dinner and night.
MAKE THE EXPERIENCE OPERABLE
Guest flow, kitchen, bar, service and BOH must work as one system behind the atmosphere.
SELECTED CASE STUDY
AZURE BEACH CLUB + ATTIKO — NHA TRANG
A high-end beachfront F&B destination bringing together two complementary concept
CMV SCOPE
Architecture + Interior Design
Vega City , Nha Trang . Vietnam
1.982 sqm · 431 paxs · Designed 2023
AZURE BEACH CLUB + ATTIKO — NHA TRANG
UNIFY THROUGH ARCHITECTURE
One expressive coastal building creates a shared destination identity.
DIFFERENTIATE THE EXPERIENCE
Two distinct concepts, each designed around a different guest mood and occasion.
AZURE — DAY
Premium beach club · Pool · Dining · Sunbeds · Private luxury areas
ATTIKO — SUNSET TO NIGHT
Luxury lounge · Dining · Bar · Social experience
PROJECT TAKEAWAY
One destination. More than one reason to visit.
F&B / 08
From Guest Intent to Destination Delivery
Different venues. Different guest expectations. One complete hospitality experience.
DEFINE THE REASON TO VISIT
Understand who the venue is for — and why they would choose it.
Target audience · Dining occasion · Social behaviour · Daypart · Brand / concept positioning
SHAPE THE GUEST JOURNEY
Design how guests arrive, gather, dine, socialize and stay.
Arrival · Views · Spatial sequence · Seating experience · Social focal points · Indoor / outdoor relationship
CREATE A DISTINCTIVE IDENTITY
Give each venue a character strong enough to be remembered.
Architecture · Interior atmosphere · Materiality · Lighting · Brand expression · Sense of place
MAKE THE EXPERIENCE WORK
Integrate guest experience with the realities of F&B operation.
Kitchen · Bar · Service flow · BOH · Private dining · Flexibility · Day-to-night use
DELIVER THE COMPLETE VENUE
Bring architecture, interior design and hospitality planning together.
Architecture · Interior Design · Operator coordination · Technical development · Delivery support