New Destination / 01

NEW HOSPITALITY DESTINATION

You have the site. What should it become?

Identify the site's true potential before design begins.

Site Potential

Site Potential

What can the land truly support?

Scale · typology · access · natural assets · development potential

Market Positioning

Market Positioning

Where should the project compete?

Market tier · competitive set · differentiation

Target Guest

Target Guest

Who are we designing for? .

Guest profile · travel purpose · needs · spending behavior

Destination Identity

Destination Identity

Why will guests choose this place?

Experience · character · sense of place · memorability

Great destinations are shaped long before architecture begins.

New Destination / 02

SHAPE A DESTINATION THAT PERFORM

How will the destination work as a hospitality business?

Great hospitality destinations align planning, experience and operations from the start.

RIGHT PROGRAM

What belongs in the destination?

Keys · villas · F&B · wellness · MICE · recreation

OPERATIONAL CLARITY

Can guests, staff and services move efficiently?

Guest flow · BOH · servicing · logistics

OPERATOR ALIGNMENT

Can the concept meet brand requirements without losing its identity?

Brand standards · operational requirements · guest experience

Performance is designed into the destination from day one.

SELECTED CASE STUDY

MELIÁ HOTRAM BEACH RESORT

Turning Site Characteristics into a Distinctive Resort Experience

CMV SCOPE

MP · Architecture · Interior

Ho Tram, Vietnam · 13.8 ha · 666 keys · Opened 2019

Top 10 Beach Resort in Vietnam - US Travel & Leisure 2022

MELIÁ HOTRAM BEACH RESORT

Creating More Value through a Low-Density Strategy

THE DEVELOPMENT QUESTION

How can a 13.8-hectare beachfront site create distinctive guest experiences while making the most of its coastline, natural water and landscape?

CMV SOLUTION

CMV adopted a low-density strategy that gives greater value to landscape, water and the beachfront. Existing ponds were reshaped into lagoon settings for Aqua Villas, while premium accommodation and signature facilities reinforce the value of the coastline.

MELIÁ HOTRAM BEACH RESORT

SIGNATURE ARRIVAL

A layered water sequence leads the eye from lobby to sea, creating a memorable first impression.

MELIÁ HOTRAM BEACH RESORT

PROJECT TAKEAWAY

CMV begins by studying and understanding the site — then creates a resort experience with a distinctive identity shaped by the project.

SELECTED CASE STUDY

MELIÁ FOREST BAY PHU QUOC

Planning a Retreat Destination Around Experience and Operations

CMV SCOPE

MP · Architecture

Phu Quoc Island, Vietnam · 21.5 ha · 941 keys · Under construction

Best Resort Development 2025 - Vietnam Property Awards

MELIÁ FOREST BAY PHU QUOC

Planning Experience and Operations as One System

THE DEVELOPMENT QUESTION

How do you plan a 941-key retreat where guest privacy, diverse facilities and resort operations must work as one system?

CMV SOLUTION

CMV structured the masterplan into clear active and quiet zones, supported by a central facilities spine and a distinct FOH–BOH strategy.

A central kitchen and early BOH planning support multiple F&B venues and the operational demands of a remote island resort.

MELIÁ FOREST BAY PHU QUOC

A STRONGER SENSE OF ARRIVAL

A STRONGER SENSE OF ARRIVAL

The elevated arrival lobby opens to the sea after the journey through Phú Quốc’s landscape, immediately establishing a sense of retreat.

ARCHITECTURE WITH LIGHTING AT NIGHT

ARCHITECTURE WITH LIGHTING AT NIGHT

LAGOON VILLA STRATEGY

LAGOON VILLA STRATEGY

Landscape and water transform less favorable locations into more private, differentiated guest experiences.

LAKE VILLA

LAKE VILLA

BEACH RESTAURANT

BEACH RESTAURANT

THE LEVEL BEACH CLUB

THE LEVEL BEACH CLUB

PROJECT TAKEAWAY

Guest experience and operational logic should be designed together — from the masterplan onwards

SELECTED CASE STUDY

BARCELÓ PLAYA BLANCA

Balancing Mega-Resort Scale With Sustainable Place-Making

CMV SCOPE

Master Plan · Architecture · Project Management

Yaiza, Lanzarote, Spain · 95,793 m² GFA · 720 keys · Opened February 2024

Re Think Award — Top 10, 2023

BARCELÓ PLAYA BLANCA

Planning Experience and Operations as One System

THE DEVELOPMENT QUESTION

How can a 720-key coastal resort achieve scale without overwhelming Lanzarote's distinctive volcanic landscape?

CMV SOLUTION

CMV divided the mega-resort into five main buildings, using a comb-like layout to reduce visual mass while improving daylight, ventilation and views.

Geothermal systems, high-performance insulation and intelligent BMS controls embed energy efficiency into the project from the outset.

BARCELÓ PLAYA BLANCA

Breaking Down Scale. Opening Views. Embedding Sustainability.

SEAFRONT COMMERCIAL DESTINATION - USING ROOFS AS EXPERIENCE

The Lasal shopping promenade activates the beachfront edge and creates a public-facing commercial component within the larger hospitality destination. Pool areas are positioned above the commercial band, increasing land-use efficiency while creating elevated sea-view amenities.

BARCELÓ PLAYA BLANCA

DESIGN ROOTED IN LANZAROTE’S IDENTITY

PROJECT TAKEAWAY

Architecture, colours, textures and native planting draw from Lanzarote’s volcanic character, helping the large development sit more naturally within its surroundings.

Break down the scale. Respond to the landscape. Make sustainability part of the architecture.

SELECTED CASE STUDY

THE INDOCHINE AT MELIÁ HO TRAM

New hospitality programs are integrated into the existing resort while preserving a sense of openness and landscape.

CMV SCOPE

MP · Architecture · Interior

Ho Tram, Vietnam · 13.8 ha · 37,609 m² GFA · 338 keys ·

Under Design Development

THE INDOCHINE AT MELIÁ HOTRAM

Adding a New Identity Without Losing the Resort Experience

THE DEVELOPMENT QUESTION

How do you introduce a larger hotel, residences and MICE program into an established beachfront resort — while preserving its low-density character and creating a distinctive new identity?

CMV SOLUTION

CMV integrates the new development with the existing resort through a coordinated approach from master plan to interior design.

Larger hotel and residence volumes are carefully articulated to reduce perceived mass and strengthen their connection with landscape and beachfront.

The Indochine concept is reinterpreted for a coastal resort — combining classical proportions, natural materials and local references with a lighter, more relaxed character.

THE INDOCHINE AT MELIÁ HOTRAM

ARCHITECTURE

Layered façades, planting and articulated volumes soften the presence of the larger residential building within the resort.

INTERIOR

PROJECT TAKEAWAY

Classical proportions and Indochine references are balanced with light, greenery and open resort living. Local coastal references are translated into patterns, materials and details rather than applied as decoration.

New Destination /3

CMV DELIVERY

ONE HOSPITALITY VISION. CARRIED THROUGH EVERY DESIGN LAYER.

MASTER PLAN

Site strategy · program · zoning · guest & operational logic

ARCHITECTURE

Typology · spatial organization · brand integration · technical development

INTERIOR DESIGN

Guest experience · operational coordination · fit-out integration

PLANNING A NEW HOSPITALITY DESTINATION?

"Let’s explore what your site could become."