Is the property still right for its market?
Guest expectations, competition and brand ambitions evolve.
Existing Asset / 01
UNLOCKING AN EXISTING ASSET
You have the asset. How much more value could it create?
An existing hotel already carries value. The real question is what to preserve, what to change, and where intervention matters most
Renovation starts with what already exists.
Are the right experiences in the right places?
Existing spaces may need a new role, not just a new look.
Does the hotel still work operationally?
Guest, service and BOH flows often need to be reconsidered.
What can be retained — and what has reached its limit?
Structure, MEP and concealed systems define what is possible.
What should change first — and what can realistically be delivered?
Priorities must fit investment, closure and reopening constraints.
The goal is not maximum renovation. It is the right renovation.
SELECTED CASE STUDY
PARADISUS BY MELIÁ BALI
Opened in 1985, Meliá Bali already had something difficult to recreate: a mature landscape, established masterplan and a strong sense of place. How do you transform a 40-year-old resort without losing what already makes it valuable?
CMV SCOPE
Master Planning · Architecture · Interior - Landscape
Nusa Dua, Bali, Indonesia · 48.227 m2 · 492 keys & villas
Full renovation 2024–2025 · Reopened as Paradisus by Meliá Bali in 2025
PRESERVE
What should remain?
Masterplan · Landscape · Lagoon · Bali identity
REPROGRAM
What needs to evolve?
Guest segmentation · F&B · Wellness · Beach experience
RENOVATION REALITY
Ageing MEP · Incomplete drawings · Undocumented alterations
PARADISUS BY MELIÁ BALI
Preserve what matters. Reprogram what needs to evolve.
1 - Keep the value
Original masterplan retained
EXISTING CHARACTER
RENEWED EXPRESSION
Mature landscape preserved & enhanced
EXISTING CHARACTER
RENEWED EXPRESSION
Balinese identity retained & elevated
EXISTING CHARACTER
RENEWED EXPRESSION
PARADISUS BY MELIÁ BALI
2 - Reprogram the experience
One resort → Different guest worlds
The Reserve - Adults-only · Privacy · Elevated stay
Project takeaway
Preserve the essence. Rebuild the experience.
SELECTED CASE STUDY
METT MARBELLA ESTEPONA
From an ageing family resort to a lifestyle destination, how can existing value be transformed into a new experience?
CMV SCOPE
Architecture · Interior ( Collaboration with IHP)
Playa El Saladillo , Costa del Sol . Spain
13.178 m2 · 253 keys · Opened 2023
REPOSITION
Is the existing product still right for the target guest?
Family-oriented resort → Lifestyle hospitality ambition
RECONNECT
Is the property making enough of its strongest asset?
The beachfront existed, but the guest experience was not yet organized strongly around it.
REPROGRAM
Do the existing amenities support the new positioning?
Pool · Lobby · F&B · Wellness · Social spaces
Preserve the asset value. Renovate strategically. Create a stronger proposition — in minimum time.
METT MARBELLA ESTEPONA
Reposition through targeted transformation.
1 - Create a new social heart
From resort amenity → lifestyle focal point
The central pool became the social heart of the resort.
EXISTING CHARACTER
RENEWED EXPRESSION
2 - Redefine the arrival
From reception space → social living room
Arrival became part of the lifestyle experience — not simply a point of check-in.
EXISTING CHARACTER
RENEWED EXPRESSION
03 — Rebuild the hospitality offer
F&B · Wellness · Social Experiences
From conventional resort amenities → a broader lifestyle offer
Project takeaway
Family-oriented beachfront resort → Lifestyle destination with a new social, dining and wellness proposition.
Existing Asset / 02
Different assets require different transformation strategies.
From Asset Assessment to Delivery
ASSESS
Understand the existing asset
Existing conditions · Guest experience · Operations · Opportunities & constraints
REPOSITION
Define what the property should become
Market positioning · Target guest · Brand requirements · Hospitality program
REPROGRAM
Decide what to keep, change or reorganize
Guestrooms · F&B · Wellness · Amenities · FOH / BOH · Guest & service flows
DESIGN & RESOLVE
Translate strategy into a buildable renovation
Master Planning · Architecture · Interior Design · Existing structure · MEP coordination
SUPPORT DELIVERY
Work within renovation reality
Existing conditions · Operator coordination · Construction constraints · Closure / reopening program